wellnessindexreport.com/podcast · lo-fi wireframe, conversion cut

v5, August 28, 2026. Change note: header and footer redrawn from live inspection of the parent site, including its round social icons, copyright row, and the footer disclaimer in full. The proof outlets become one scrolling row, the channel buttons become centered round icons here and in P11, and Title returns to the application. Mobile chrome verified from screenshots supplied in review, including the menu drawer, drawn as a state. Red markers R1 through R3 are Lindsay's review items, indexed in the red register above.

Deck copy is unmarked. Any line that is not verbatim from the deck carries a PROPOSED chip and is listed in the notes for line-by-line approval. The change map under decisions shows every move against the deck order.

copy exists in the deck, greeked Proposed copy not verbatim from the deck, for Lindsay's line approval Lindsay · R1 Lindsay review marker, indexed below Flag open decision, see register image slot

For Lindsay's review · three items, matched to red markers on the desktop column

  1. R1 The restructure. The page runs in conversion order for interviewees. The change map under decisions shows every move against the deck. Approve the order.
  2. R2 Copy. Six items are not verbatim from the deck; each carries a red PROPOSED chip and is listed in the notes. Approve or strike line by line.
  3. R3 Membership. The Free and Premium comparison sits below the application, compressed, full copy behind expandable rows. Confirm interview first, membership second.

The page · proposed order

Desktop · proposed order · form placement Option A drawn in place
The Wellness Index Report Podcast wellnessindexreport.com/podcast
WELLNESS
INDEX REPORT
Index LoginJOIN US TODAY!
Name or KeywordCity or Post Code
SEARCH
HomeAboutWellness EventsInside the IndexIndex ReportsContact UsPodcast

Parent site chrome, redrawn from live inspection at desktop width: utility band on white, nav band on black, drawn dark gray at lo-fi, links spaced evenly across the band as on the site. Podcast appended after the existing six and drawn active. Values for the build are in the notes.

P1 · Hero · from 1
The Wellness Index Report Podcast

Fifteen minutes with the providers who know what actually works.

Every week, one leading provider tells us what they are known for, which wellness solutions they use in practice, and what they are offering their community right now.

Apply to be interviewed Where to listen ↓
Proposed launch label for the episode link; with episodes live it reads "Listen to the latest episode," the deck's label, same anchor
Free to appear Questions in advance 15-20 minutes, Tue-Thu
Proposed trust line reformatted as ticks, same facts

One primary CTA, and episode access stays: a quiet link anchors down the page to P11, since this page is the podcast's only web presence. Launch label proposed; the deck's "Listen to the latest episode" returns once episodes exist, same anchor. Round one's NEW COPY NEEDED flag stays retired.

FORM PLACEMENT OPTION A · persistent apply bar. Overlays the viewport bottom from first scroll, not in the page flow. Drawn once here. Apply to be interviewed

Kept from round one. Option B, in-flow anchors only, is mapped under decisions; note the page now has a mid-page CTA either way.

P2 · Proof · from 3
Where our providers get heard
1.2B worldwide

via hundreds of syndicated outlets Proposed stat pulled forward, deck fragments

YouTube
Apple Podcasts
Spotify
Amazon Music
iHeartRadio

Number first, per the parent stat strip. The outlet wall is one row that scrolls sideways, clipped here on purpose; unnamed boxes stand in for the syndicated set. Channels drawn in the parent footer's round icon style, centered. Whether the outlet marks can be displayed is still open with the client; gray shapes only.

P3 · Providers band · merged from 2
Providers nominate. Providers rate. Providers get amplified.

For providers, by providers.

Section 2 reduced to its two strongest lines, both verbatim. The mission H2 and body sentence are cut; the change map lists it.

P4 · The show · from 4

The wellness industry is full of reviews. Almost none of them come from the people prescribing.

The Wellness Index Report Podcast is a weekly, fifteen to twenty minute conversation with a single provider. No panels, no promotional monologues, no forty five minute detours.

We ask three questions. You get all three in advance.

01What makes your approach different, and what are you known for?
02Which wellness solutions do you actually use in practice, and what have you tried and moved away from?
03What are you offering your community right now, and who is it right for?
verification seal
First we verify, then we amplify.
Placement TBC *But this is NOT medical advice nor should you purchase a solution for your practice/business without due diligence.

Copy unchanged. The questions become a ruled, numbered listing and the pull quote gets a seal slot, both borrowed from the Index Report's grammar. The disclaimer keeps its PLACEMENT TBC flag; the parent footer, drawn at the end of the page, already runs a site-wide medical disclaimer, so the open question is whether this section needs a second one or the footer covers it.

P5 · Who we interview · from 5

We interview four kinds of providers.

01Physicians and cliniciansMDs, DOs, NDs, DCs, NPs, and PAs in active practice.
02Wellness experts and practitionersHealth coaches, nutritionists, and movement and recovery specialists with an established client base.
03Scientists and researchersLongevity, biomarkers, diagnostics, peptides, and regenerative medicine, in plain language.
04Clinic, health, and beauty business ownersFounders and operators of medspas, IV lounges, recovery studios, and wellness clinics.
Proposed card bodies trimmed to one line each, from deck copy

We look for providers with an active practice, a real patient or client base, and a point of view they are willing to put their name on.

Four cards become four ruled rows. Titles and qualifier verbatim; the one-line bodies are trims of the deck's card copy, listed in the notes.

P6 · How it works · from 6

From application to published episode.

01ApplyAbout five minutes. Our editorial team reviews every application.
02Get bookedIf it is a fit, you pick your slot, Tuesday through Thursday.
03Receive your questionsAll three arrive in advance, and anything you would prefer we not ask is honored without exception.
04Claim your Index profileFree or Premium, your choice. Either way you get the Index Survey.
05RecordOne remote conversation, fifteen to twenty minutes. We handle production.
06Publish and promoteYour publish date, a full set of creatives, and a transcript. Live everywhere we publish.
Proposed step bodies compressed to one line each, from deck copy
Apply to be interviewed
Free to appear · Questions in advance

The 3x2 grid becomes a numbered ruled listing, and a repeat CTA follows the value block, both per the parent site's pattern. Step titles verbatim; one-liners tagged and listed for approval.

P7 · FAQ · from 11

Questions we get asked.

How long does recording take?
Will I know the questions ahead of time?+
Do I have to pay to be interviewed?+
What is the difference between a free and a Premium profile?+
What if I do not want to publicly criticize a product?+
What does it mean to nominate a company?+
Can I use the episode on my own channels?+
Who do I talk to about scheduling?+

Unchanged. Collapsed rows cost nothing and answer objections next to the form.

P8 · Apply · from 12

Tell us what actually works.

Applications are reviewed weekly. About five minutes to apply.

Build method TBC
+
Send me the monthly Wellness Index Report. (optional)
Submit application
Post-submit state

Thank you. Our editorial team reviews every application. If it is a fit, Anne will be in touch with your booking link and your three questions.

Application reduced to the eight fields editorial needs to decide, Title restored per round five. Mobile, headshot, do-not-ask and the likeness release move into Anne's booking and pre-interview emails. Mailing address and preferred time removed as duplicative.

The signature and hi-res upload were the two highest-friction fields on mobile, and neither is on the page now. "About five minutes to apply" becomes accurate.

Below the ask · for the reader who has applied, or will not
P9 · Membership band · demoted from 7
Lindsay · R3

The Index is built by its members.

Members nominate the solutions they stand behind and rate what is already listed. Companies cannot nominate themselves and cannot buy a rating.

Proposed two-line summary of the deck's intro paragraphs

Free Profile

Free
Create your free profile

Premium Expert Membership

$999 per year
Go Premium

Podcast guests receive a 50% member code with their survey invitation.

Compare Free and Premium+
What SEO, AEO, and GEO actually mean for your practice+
How this stays honest+

The full comparison, the SEO explainer, and the honesty statement keep their deck copy behind these three rows; nothing is deleted, it is demoted and collapsed. Both CTAs drop to secondary weight. Whether membership ultimately gets its own page is a scope call, recorded in notes.

P10 · Thought leadership · from 8

Some providers want more than a platform.

Book time with Lindsay

Lindsay O'Neill-O'Keefe, Founder, Wellness Eternal

Unchanged, quiet by intent.

P11 · Episodes and subscribe · merged from 9 and 10 · anchor target

Never miss an episode.

New episodes publish every week. Subscribe to catch each one.

YouTube
Apple Podcasts
Spotify
Amazon Music
iHeartRadio
Your emailSend me the Report

Monthly. Provider nominated. Unsubscribe anytime.

Populated state · the library returns

Every episode. Every provider.

All Physicians and clinicians Wellness experts Scientists Clinic owners
Guest photo
Guest photo
Guest photo

At launch, one band does both jobs using only deck copy: the section 9 early state line, the channel row, the email capture. That retires round one's second NEW COPY NEEDED flag. With episodes live, the library expands back to the round-one filtered grid as its own section and this band returns to subscribe only. Both H2s are deck copy. The hero's listen link lands here; keep the anchor id on the episodes block when the library splits back out to its own section. The old Optimize W(e) feed is live on all five channels with roughly 25 episodes; renaming it in place makes launch day a populated state, a fresh feed makes it this empty one.

Footer · parent site, verified live
Powered byWellness Index Report|Wellness Eternal
About
Support
* DISCLAIMER Warning: We are not licensed physicians and cannot diagnose diseases, prescribe drugs, or recommend treatments for specific disease conditions and will not dispense medical advice. Any views and ideas expressed are opinions only and not intended to be a substitute for conventional medical advice or service. You agree that no responsibility or liability will be incurred to any person or entity with respect to any loss, damage, or injury caused or alleged to be caused directly or indirectly by the information contained within this email. If you have a severe medical condition, please see a licensed healthcare practitioner.
Email · Facebook · LinkedIn · YouTube · Instagram, round icons, left-aligned as on the site
© 2026   Wellness Eternal LLC   All Rights Reserved   Terms of Use   Privacy Policy

Redrawn from the live footer. On the site the POWERED BY strip sits in the navy closing band directly above the footer; drawn here so the sequence reads as it does live. Disclaimer set verbatim and in full: this is the site-wide medical disclaimer the P4 flag points at. Its text says "contained within this email," a carry-over from email copy, worth fixing site-side. No Podcast item anywhere in the footer.

Mobile · 390 px · proposed order
WELLNESS
INDEX REPORT
Index LoginJOIN US TODAY!
Name or Keyword
City or Post Code
SEARCH
Menu open
Home
About
Wellness Events
Inside the Index
Index Reports
Contact Us
Podcast
P1 · Hero
The Wellness Index Report Podcast

Fifteen minutes with the providers who know what actually works.

Every week, one leading provider tells us what they are known for, which wellness solutions they use in practice, and what they are offering their community right now.

Apply to be interviewed
Where to listen ↓
Free to appear Questions in advance 15-20 min, Tue-Thu
P2 · Proof
Where our providers get heard
1.2B worldwide

via hundreds of syndicated outlets

YouTube
Apple Podcasts
Spotify
Amazon Music
iHeartRadio
P3 · Providers band
Providers nominate. Providers rate. Providers get amplified.

For providers, by providers.

P4 · The show

The wellness industry is full of reviews. Almost none of them come from the people prescribing.

The Wellness Index Report Podcast is a weekly, fifteen to twenty minute conversation with a single provider. No panels, no promotional monologues, no forty five minute detours.

We ask three questions. You get all three in advance.

01What makes your approach different, and what are you known for?
02Which wellness solutions do you actually use in practice, and what have you tried and moved away from?
03What are you offering your community right now, and who is it right for?
seal
First we verify, then we amplify.
Placement TBC*But this is NOT medical advice nor should you purchase a solution for your practice/business without due diligence.
P5 · Who we interview

We interview four kinds of providers.

01Physicians and cliniciansMDs, DOs, NDs, DCs, NPs, and PAs in active practice.
02Wellness experts and practitionersHealth coaches, nutritionists, and movement and recovery specialists with an established client base.
03Scientists and researchersLongevity, biomarkers, diagnostics, peptides, and regenerative medicine, in plain language.
04Clinic, health, and beauty business ownersFounders and operators of medspas, IV lounges, recovery studios, and wellness clinics.

We look for providers with an active practice, a real patient or client base, and a point of view they are willing to put their name on.

P6 · How it works

From application to published episode.

01ApplyAbout five minutes. Our editorial team reviews every application.
02Get bookedIf it is a fit, you pick your slot, Tuesday through Thursday.
03Receive your questionsAll three arrive in advance, and anything you would prefer we not ask is honored without exception.
04Claim your Index profileFree or Premium, your choice. Either way you get the Index Survey.
05RecordOne remote conversation, fifteen to twenty minutes. We handle production.
06Publish and promoteYour publish date, a full set of creatives, and a transcript. Live everywhere we publish.
Apply to be interviewed
Free to appear · Questions in advance
P7 · FAQ

Questions we get asked.

How long does recording take?
Will I know the questions ahead of time?+
Do I have to pay to be interviewed?+
What is the difference between a free and a Premium profile?+
What if I do not want to publicly criticize a product?+
What does it mean to nominate a company?+
Can I use the episode on my own channels?+
Who do I talk to about scheduling?+
P8 · Apply

Tell us what actually works.

Applications are reviewed weekly. About five minutes to apply.

Build method TBC
+
Send me the monthly Wellness Index Report.
Submit application
Below the ask
P9 · Membership band

The Index is built by its members.

Members nominate the solutions they stand behind and rate what is already listed. Companies cannot nominate themselves and cannot buy a rating.

Free Profile

Free
Create your free profile

Premium Expert Membership

$999 per year
Go Premium

Podcast guests receive a 50% member code with their survey invitation.

Compare Free and Premium+
What SEO, AEO, and GEO actually mean for your practice+
How this stays honest+
P10 · Thought leadership

Some providers want more than a platform.

Book time with Lindsay

Lindsay O'Neill-O'Keefe, Founder, Wellness Eternal

P11 · Episodes and subscribe

Never miss an episode.

New episodes publish every week. Subscribe to catch each one.

YouTube
Apple Podcasts
Spotify
Amazon Music
iHeartRadio
Your emailSend me the Report

Monthly. Provider nominated. Unsubscribe anytime.

Footer · parent site
Powered byWellness Index Report|Wellness Eternal
About
Support
* DISCLAIMER Warning: We are not licensed physicians and cannot diagnose diseases, prescribe drugs, or recommend treatments for specific disease conditions and will not dispense medical advice. Any views and ideas expressed are opinions only and not intended to be a substitute for conventional medical advice or service. You agree that no responsibility or liability will be incurred to any person or entity with respect to any loss, damage, or injury caused or alleged to be caused directly or indirectly by the information contained within this email. If you have a severe medical condition, please see a licensed healthcare practitioner.
© 2026   Wellness Eternal LLC   All Rights Reserved   Terms of Use   Privacy Policy
OPTION A bar, pinned to bottom edge Apply to be interviewed

One column, proposed order, launch state only; the populated library panel and the form's post-submit state are drawn on desktop. Ruled listings carry the compression well at this width: titles wrap, one-liners sit under them. Mobile chrome verified from live screenshots: a slim black bar with the menu control at top right, centered logo, login and join row, stacked search fields, and the menu opening as a right-side black drawer over the page, drawn once as a state with Podcast appended and active. Footer stacking to one column was not separately captured.

Decisions drawn

Lindsay · R1 The change map · deck order to proposed order
Deck order, round one
1 Hero
2 Mission
3 Distribution
4 What the show is
5 Who we interview
6 How it works
7 Membership
8 Thought leadership
9 Episode library
10 Subscribe
11 FAQ
12 Closing CTA + form
Proposed
P1 Hero · from 1edit
P2 Proof · from 3moved
P3 Providers · from 2merged
P4 The show · from 4
P5 Who · from 5compressed
P6 How it works · from 6compressed
P7 FAQ · from 11moved
P8 Apply · from 12
P9 Membership · from 7demoted
P10 Thought leadership · from 8
P11 Episodes + subscribemerged
Cut: the mission H2 and body sentence. Nothing else is deleted.
Compressed: card bodies in 5 and step bodies in 6 to one line each, tagged PROPOSED for line approval.
Demoted and collapsed: the membership comparison, the SEO explainer, and the honesty statement sit below the form behind three disclosure rows, deck copy intact.
Merged: 9 and 10 into one launch band on deck copy; the library expands back out once episodes exist.
Moved: proof to position two; FAQ next to the form.
Anchored: the hero keeps episode access as an in-page link to P11; launch label proposed, the deck's label returns with episodes.
Result: eight blocks above the form instead of eleven, and both round-one NEW COPY NEEDED flags retire.

This map is the approval device: the client sees every move against her deck before agreeing to it. It supersedes round one's two-position map for section 7; the cut takes a position.

Form placement · Option B callout, proposed order

Option A, drawn in the page: the persistent bar. Option B: no bar, the in-flow CTAs carry it. The proposed page has a mid-page CTA after P6 either way.

P1 Hero
Apply CTA in hero ↓ anchors to P8
Listen link in hero ↓ anchors to P11
P2 Proof
P3 Providers
P4 The show
P5 Who
P6 How it works
CTA band after P6, drawn in page ↓ anchors to P8
P7 FAQ
P8 Apply · target
P9 Membership
P10 Thought leadership
P11 Episodes + subscribe

The shorter page needs fewer repeats: hero and the P6 band cover it. Round one's added slot after the FAQ is gone; the form sits directly under it now.

Notes

Placeholder register

FlagWhereWhat is open
PLACEMENT TBCP4 · Medical disclaimerThe asterisk anchors to nothing anywhere in the deck. The parent footer, now drawn, already runs a site-wide medical disclaimer; the open question is whether P4 needs its own or the footer covers it. Compliance decision, not layout.
BUILD METHOD TBCP8 · Application formInline, embedded, modal, or separate page. Constraints below.

Both round-one NEW COPY NEEDED flags stay retired: the hero's episode link ships with a proposed launch label and returns to the deck's "Listen to the latest episode" once episodes exist, and the merged P11 band covers pre-launch subscribe with the deck's early state line.

Proposed copy, for line approval Lindsay · R2

Everything on the page not listed here is deck copy verbatim. Trims reuse the deck's own words; new lines are marked.

Family grammar borrowed

From the parent site, verified by fetch: the stat strip, numbered 01/02 systems, ruled section rhythm, short blocks, and the repeated CTA after each value block. From the Index Report, per project records: the ruled listing, the verification seal, and the italic on Index. The report site itself blocks automated reading, so its grammar is taken from prior project work; verify against the live report before any visual comp.

Header and footer, verified live

The chrome is the parent site's, redrawn from live inspection at desktop width plus supplied mobile screenshots, with Podcast appended after the existing six nav items and drawn active. Values recorded for the build; the wireframe stays gray.

ElementVerified
Nav band#000000 background, 50px height, links spaced evenly across the band
Nav linkMerriweather Sans, 16px, weight 400, #FDFDFD
Utility bandOpen Sans, 15px, weight 300; search icons sit inside the fields; SEARCH label beneath
Logo dotstwo navy, one black
JOIN US TODAY! buttonbrand orange fill on the white utility band
Mobile headerslim black bar with menu at top right; centered logo; Index Login and JOIN US TODAY! row; search fields stacked full width with SEARCH beneath; menu opens as a right-side black drawer over the page, items stacked
POWERED BY stripsits in the navy closing band directly above the footer, centered, bar-separated
FooterAbout and Support in two columns, full-width disclaimer verbatim, round social icons (Email, Facebook, LinkedIn, YouTube, Instagram), centered copyright row with Terms of Use and Privacy Policy

Contrast, for the build

Brand orange is text-safe on the navy and near-black grounds only. On light sections it works as shape rather than type: rules, fills, underlines, icons. Type on light grounds goes near-black.

ForegroundGroundRatioAA, normal text
#FF9500#09092A navy8.81:1passes
#FF9500#16191D near-black8.02:1passes
#FF9500#FFFFFF white2.20:1fails
#FF9500#FAFAF8 off-white2.10:1fails

Orange fails on light grounds at every text size, large text included, which needs only 3.0:1. No block in this wireframe indicates orange type; every ground here is drawn light gray, so no block is marked.

Form build constraints

Layout patterns

Platform assumed GoHighLevel, not confirmed. Every proposed block is a standard drag-in pattern: hero, stat and logo strip, text band, ruled list, accordion, single-screen form, two-cell band with disclosure rows. Three carryover flags for the builder: the populated-era episode filter is a listing pattern, not a static section; the Option A sticky bar usually takes a few lines of custom CSS; the P9 disclosure rows are the same accordion element the FAQ uses. The hero's listen link is a plain in-page anchor; its id lives on the episodes block and travels with it when the library splits back out.

Show name

The page title, nav label, hero eyebrow, and P4 opening read "The Wellness Index Report Podcast." Deck H1 and H2 headlines are verbatim. "Wellness Index Report" in P9's collapsed content and P11's populated body names the monthly publication, a different product, and stays as written.

Recorded, not drawn